Google ran a study on consumer’s local search behavior that gleaned three easy to understand statistics all local businesses need to know. “Four in Five consumers use search engines to find local information.” Consumers like to research a store’s address, business hours, product availability and directions to it. Consumers act after conducting their local search. “50% […]

According to eMarketer, consumers prefer small businesses and are willing to pay a premium to support them. Here are the two reasons why: To Support the Local Economy Small businesses generate the most sales and provide the most jobs in the US economy, according to SBA.gov. There is no question that small businesses are healthy […]

Instagram is a visual communication and marketing channel. SMBs can use Instagram to strengthen customer loyalty and attract new customers. How? Annie Nolan from Small Business Trends shared 20 interesting ideas. Here are a few that stuck out to us: Explain Product or Service Uses Education, education, education! Consumers need to know why they should […]